With the legalization of cannabis growing more widespread and an uptick in tobacco use in recent years, it makes sense that there is growing interest in these products. Those in the business or looking to get into the industry should be excited about the future, but there are also a lot of practical considerations that you’ll need to address. Proper packaging and labeling are often neglected by businesses in any industry, but you might be surprised by how much they can do for your bottom line. If you’re in the cannabis or tobacco industry, keep reading to learn more about why cannabis and tobacco products need careful packaging.
Why do cannabis and tobacco products need careful packaging?
The cannabis and tobacco industries can be extremely profitable, so it makes sense that savvy entrepreneurs would be interested in getting involved. However, keep in mind that these industries also present unique challenges that you’ll need to be prepared for. Labeling is one area that’s particularly important. This is primarily because there are legal requirements that you’ll need to comply with, but there are other reasons to be thoughtful about how you design your product labels. Though tobacco laws are the same nationwide, cannabis labeling requirements vary depending on state law.
Beyond ensuring that you’re compliant with all applicable laws and regulations, cannabis and tobacco are both available in many varieties and formulations. The experience, particularly the flavor and effects, can vary depending on which type of products you use and which blend or strain you prefer. Your labels should give customers an idea of what to expect and explain how the product should be responsibly used.
Plant-based products like these, particularly when it comes to cannabis, will also need containers that ensure your products are fresh when your consumers receive them. Look for tops that are child-resistant or turn-screw caps, which will keep contaminants, air, and moisture from lowering the quality of your products. It’s always best to work with a business that follows current FDA standards as well so you can feel confident that your containers are safe.
What are the best labeling and packaging solutions for your business?
One of the best solutions for businesses is to purchase a shrink sleeve label machine. Their ability to cover more real estate on your containers than traditional labels will give you space to include all relevant information on the label itself. Using steam to shrink labels for your products will also produce fewer wrinkles and bubbles, which can have the effect of making your products appear amateur or low quality. Since the labels peel off cleanly, customers can even repurpose the tubes once they’re finished using them.
If possible, it’s also smart to opt for eco-friendly alternatives to containers that rely heavily on the use of fossil-fuel plastics. It isn’t just the right thing to do: It may even attract more customers. Research has shown that customers are much more likely to make a purchase from a brand that they feel is purpose-driven and shares their values. Environmentalism is a core issue for millions of people. By making sustainability a priority, you can demonstrate your commitment to the planet to your customers and make a difference through your eco-friendly practices.
As you can see, there are many benefits to investing in quality labeling and packaging for your cannabis and tobacco products. You should also make sure you let your customers know that it’s always a good idea to check with their health care provider before using tobacco or cannabis products. A doctor will explain how the products may impact any health conditions they have or interact with prescription medications they’re currently taking. Providing your customers with thorough and trustworthy information about your products and labeling them accurately are two effective ways to generate trust and build customer loyalty.